What have we learned from working with more than 150 newsrooms around the world? That practicing public-powered journalism results in significant benefits for the public, newsroom and democracy.
WHEN NEWSROOMS LISTEN, THE PUBLIC WILL:
Be more likely to convert to subscribers
A year-long, independent study revealed that readers who engaged with Hearken were between 2–5x more likely to convert to paying supporters. - BITCH MEDIA
A data study of Hearken newsrooms showed that 56% of those who submitted questions through Hearken tech also subscribed to the newsroom’s newsletter.
The path to conversion on Hearken-powered story pages had an average that was almost double the average recorded for all stories. Average conversions for Hearken-powered stories were more than twice as many as all stories combined. - DALLAS MORNING NEWS
Spend more time on their website
“The average time-on-page was 5 minutes and 25 seconds, which is about four times higher than the average for WPR.org.” - WISCONSIN PUBLIC RADIO
“Hearken-powered ‘Texplainer’ stories outperformed other Texas Tribune stories in terms of reach — averaging 2 percent more users and 6 percent more views and engagement. Sessions that included a visit to a Texplainer story were 8 percent longer on average.” - THE TEXAS TRIBUNE
“Hearken-powered stories consistently rank in the top 10 for average engaged minutes and perform well-above average on social media channels.” - LANCASTER ONLINE
“Hearken-powered Brave Little State content also sees less than half the bounce rate than visits site-wide.” - VERMONT PUBLIC RADIO
WHEN NEWSROOMS LISTEN, their stories will:
‘The average time-on-page the story was 5 minutes and 25 seconds, which is about four times higher than the average for WPR.org.` - cannibal sandwich story
Brave Little State series: Thus far in 2018, for average engagement time of posts on VPR.net, the top four stories are from Brave Little State — two of which are evergreen stories from 2017. Brave Little State content also sees less than half the bounce rate than visits site-wide.
We The People (Lancaster, PA): Stories consistently rank in the top 10 for average engaged minutes and perform well-above average on social media channels. On average, they’re in the top 15 percent of FB posts for the week.
Only in New Hampshire: Users average almost 5 minutes on the story pages against a site-wide story average of 3.5 minutes. (More in Rebecca Lavoie of NHPR’s Twitter thread.)
Subscribe to more newsletters
Be more likely to convert to paying members or subscribers
(national nonprofit media company): completed a year-long study of Hearken and published its findings in INN, showing that readers who engaged with Hearken were between 2–5x more likely to convert to paying supporters.
(This newsroom has asked that their data be shared anonymously.) The path to conversion on Hearken-powered story pages had an average that was almost double the average recorded for all stories. Average conversions for Hearken-powered stories were more than twice as many as all stories combined.
The newsroom will:
Consistently create top-performing stories
(Chicago, IL): The top-performing web story for wbez.org of all time was Hearken-powered, as were four of the top 10 stories on wbez.org in 2017.
(Milwaukee, WI): The top-performing web story for wuwm.com of all time was Hearken-powered. As were the top five downloaded pieces (monthly totals) of audio, and eight of the top 15 stories on wuwm.com for 2017.
(Washington, D.C.): Three of the top 10 stories on wamu.org in 2017 were Hearken-powered.
series: From May 2017- April 2018, Texplainer stories outperformed other Texas Tribune stories in terms of reach — averaging 2 percent more users and 6 percent more views — and engagement. Sessions that included a visit to a Texplainer story were 8 percent longer on average.
- KUT won 6 PRNDIs, the most of our partner newsrooms(!!) including the 1st place prize in Arts Feature for this Hearken-powered ATXplained story.
- WFDD won the Excellence in Innovation in the large market radio division for their Hearken-powered Community Conversation on Mental Health
VPR:- We charge $750 per episode underwriting spot, w/ a discount for multiple episodes. We now regularly have two sponsors per monthly episode.
- Our BLS tee brought in over $40K during our spring drive.
“Many reporters found it rewarding to interact more directly and frequently with audience members because it boosted their morale.” (U of O study)
“I realized that the audience is so much more engaged than I thought that they were… That was very exciting for me to see. People actually cared about what I was putting out there, and that my material was actually really good.”
- Christina Morales, WUFT, Gainesville
“Hearken has really helped tip us off to topics we wouldn't have thought of before and had never heard of.”
- Jake Brownell, Programming and News Producer at KRCC (New case study, May 2017)
“I think that maybe sometimes what we need to realize as reporters…that the people who are actually living it have questions that we may not even think about.”
- Ashlie Stevens, WFPL, Louisville
And then journalism will
Better empower people with the information they need to make decisions about their lives!
Share their infinite curiosity to create original, high-performing, relevant stories
answered 40 questions in its first 3 months after launch
“The number of users for the week increased by 240%, compared to the same week last year. … Pageviews increased by 90%. ... This is all driven by a huge viral story at the top of our list.”
“The top story of the week was a true viral hit, Mary Kate McCoy's cannibal sandwiches story that she produced for Wisconsin Life. That one story accounted for 37% of the unique pageviews on WPR.org.”