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Janine Anderson

Engagement Strategist - Product Insight Lead

Janine loves journalism that helps people better understand the world and how it works. She made this her goal as a reporter and editor at community daily newspapers and while helping to run a network of hyperlocal websites in Wisconsin.

Janine can provide guidance on integrating engagement work into your newsroom (even if you’re strapped for resources), assessing internal workflows, using audience engagement to meet daily editorial budget needs, ethical coverage of crime and courts, talking across the editorial-tech and editorial-business department divides, metrics tracking, goal-setting, and generating buy-in for engagement efforts throughout the organization. She earned bachelor’s degrees in journalism and dance from the University of Wisconsin-Madison and has worked as a reporter and editor for newspaper and hyperlocal online publishers.

Outside of work, you’ll find Janine knitting, playing tabletop games, or finding ways to be upside-down. She’s a cat person, though her life is pet free.

A selection of Hearken partners Janine has helped:

Janine can help you with:

  • Organizational strategy: Janine can help you reorient capacity and break down internal silos to enable success at identified editorial priorities. She can guide your newsroom as you prepare to launch an engagement effort and assess its progress over time. She can work with you to develop strategy across platforms and products, from your digital outreach to podcasts.

  • Figuring out what to stop doing: It’s hard to make room for new things when you never get rid of the old! Janine can audit your current priorities to help sunset what’s not providing value and replace it with activities that are a better return on investment.

  • Planning editorial projects and products: Improve your end result when you start with an understanding of who your project will serve and how you’ll measure its success. Janine can walk you through the process of designing from an audience perspective, thinking about metrics and goals, and how to bring in others from across your organization to set you up for success.

  • Generating buy-in: Janine has worked as a reporter and editor and enjoys bringing together teams to support editorial priorities. She can help individuals craft their project pitches before bringing it to the organization more broadly, as well as work to expand teams to bolster an existing effort.