Good question. The short answer: yes.
Hearken means “listen.” 100+ organizations around the world rely on Hearken to better listen to and engage the communities they serve.
Not only does listening to your audience lead to content that outperforms typical publisher content, your organization collects email addresses for newsletter and paid subscriptions. Below are just a few of the exciting results our partners have achieved through listening: through Hearken.
Membership and Subscriptions
Hearken helps publishers collect more email addresses through our Engagement Management System. Our partners have the opportunity to let the public opt-into deeper relationships, such as subscribing to newsletters and becoming paid subscribers.
While we've found that many newsrooms still lack the workflows and internal culture to connect editorial, engagement and revenue, for those who have that capacity, we're seeing terrific results.
Hearken helps convert paying subscribers
One Hearken partner, a daily newspaper in a large metropolitan market, saw Hearken-powered stories in its first four months outperform other stories in pageviews, time per page, conversions and path to conversions.
The path to conversion on Hearken-powered story pages had an average that was almost double the average recorded for all stories. Average conversions for Hearken-powered stories were more than twice as many as all stories combined.
10,000+ new email subscribers
WBEZ's Curious City series has generated more 10,000 new audience email addresses, 56% of which were not previously in their CRM.
5x more likely to convert to pay
This Bitch Media study found that those engaged with Hearken were up to 5x more likely to convert to paying subscribers.
Hearken-powered stories are often top-performers on publisher websites and social media. Because these stories come from the perspective of the audience they're often more relatable, and since they answer questions, they satisfy the human need to find answers and solve mysteries.
11-15X more page views
A third-party study of KQED's Hearken-powered stories show they recieve 11-15 times the traffic of non-Hearken stories.
Top-performing story of all time
WBEZ's Baring It All is the top performing web story of all time on wbez.org.
Hearken-powered stories also often outperform publisher's other content on social media.
This NPR One case study details what kind of stories perform best. The study's author, Tamar Charney, says her data shows the stories that rose to the top are "Stories that follow the Hearken/Curious Cities approach of answering interesting local questions (e.g. “Why Is There Such A Large Ethiopian Population In The Washington Region?”)."
Lancaster Online's We The People Hearken-powered stories rank in the top 10 for average engaged minutes and performs well-above average on social media channels. On average, they’re in the top 15% of FB posts for the week.
Many of our partners have found that businesses, brands, foundations and philanthropists are attracted to sponsoring their Hearken-powered content -- not only because their Hearken-powered stories tend to outperform other stories, but because of the focus on giving the public newfound power and meaningful participation in the journalism process.
Sponsored by a nearby college
The Kenosha News' Hearken series, Curious Kenosha, is sponsored by the local technical college.
Attracted sponsorship from multiple local businesses
WUWM uses their Hearken stories to attract sponsorship from various local businesses.
Hearken stories continue to be an unexpected additional revenue stream for many of our partners.
Our partners have dozens of local and national prestigious awards for their Hearken-powered content, including national and regional Edward R. Murrow awards, National Headliner awards, and local press association awards.
Hearken Works for all different types of newsrooms
Large east coast newsroom:
Hearken stories consistently rank in the top 50 for average engaged minutes
Mid-size New England newsroom:
Hearken stories averaged a full minute longer time on page than other stories.
Tiny Midwest newsroom:
Top story of 2017 came from a Hearken question. It performed 10x better than the average post, and 2x better than the next highest performing story.