Hearken-powered stories also often outperform publisher's other content on social media.
This NPR One case study details what kind of stories perform best. The study's author, Tamar Charney, says her data shows the stories that rose to the top are "Stories that follow the Hearken/Curious Cities approach of answering interesting local questions (e.g. “Why Is There Such A Large Ethiopian Population In The Washington Region?”)."
Lancaster Online's We The People Hearken-powered stories rank in the top 10 for average engaged minutes and performs well-above average on social media channels. On average, they’re in the top 15% of FB posts for the week.