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Bridget Thoreson

Engagement Strategist - Industry Insight Lead

 

Connecting audiences with what matters most to them has been Bridget's goal throughout her career, from working as a reporter and editor at a community daily to guiding audience development strategy at a national magazine publisher. She is a member of ONA and NLGJA.

Bridget can provide guidance on aligning editorial and business goals, driving audience growth and loyalty, newsletter and social media strategies, metrics tracking, creating and implementing marketing campaigns and developing newsroom talent. She reports on innovative newsrooms that are connecting audience engagement to sustainable business models. She earned a bachelor's degree in journalism from Marquette University and a master's degree in Integrated Marketing Communications from Northwestern University.

When not at work, there's a good chance you'll find her with her nose buried in a book, either for fun or for her freelance gig writing reviews for the American Library Association. She's a confirmed dog person.

A selection of Hearken partners Bridget has helped:

  • BBC: Driving community input for traveling “We Are” pop-up newsroom series

  • South Florida Sun Sentinel: Connecting community members in the wake of tragedy through “Messages to Parkland”

  • Resolve Philadelphia: Innovative “Broke in Philly” project examining economic mobility by a collaborative of newsrooms

Bridget can help you with:

  • Successfully tracking metrics. From deciding how to track progress toward goals to evaluating the impact of your efforts and sharing results with the newsroom, Bridget can work with you to design an effective tracking process for your efforts.

  • Marketing campaigns. Learn how to promote your work to drive conversions, whether that means unique visitors, newsletter opt-ins, subscribers or ticket sales.

  • Driving audience growth and loyalty. As an audience development specialist, Bridget was responsible for reaching new audiences and deepening existing relationships for eight magazine brands. She can help you develop and implement an outreach plan, identify which channels you should focus your resources on (such as social, newsletter, in-person outreach), and adjust your efforts as needed to drive results.

  • Aligning editorial and business goals. She can work across teams to identify areas of opportunity and align efforts around common objectives.